The activation challenge is part of the greater LA2050 initiative. We’re working to move Los Angeles toward five goals.

create

Revolutionize Hollywood Presents: The ArTrepreneur software a digital Market Place for creatives.

Revolutionize Hollywood

Social enterprise or B-corps

We help artists approach their career with an entrepreneur mindset, we host events and have created an online market place so that artist gain visibility, make money and sustain longevity.



What does your organization do?

We help LA artists approach their career with an entrepreneur mindset, we host events and have created an online market place so that LA artist gain visibility, make money and sustain longevity.

Please describe the activation your organization seeks to launch.

We will implement “The ArTrepreneur”, a new software designed to drive engagement with LA artist, profile creative work and assist with creating brand extensions so artist have more visibility and money.

We will engage with LA business professionals and executives so LA artists have ongoing opportunity to get direct mentorship.

We will launch our Advocacy work and highlight underrepresented voices including LA women artists and LA artists from underserved communities.

Which of the create metrics will your activation impact?​

  • Minority- and women-owned firms
  • Arts establishments per capita
  • Venture capital investment

Will your proposal impact any other LA2050 goal categories?

  • LA is the best place to LEARN

In what areas of Los Angeles will you be directly working?

  • Central LA
  • South LA
  • South Bay
  • County of Los Angeles
  • City of Los Angeles

How will your activation mobilize Angelenos?

  • Advocate for policy
  • Digital organizing or activism
  • Trainings and/or in-person engagements
  • Create new tools or technologies for greater civic/political engagement
  • Encourage businesses to change practices
  • Influence individual behavior

Describe in greater detail how your activation will make LA the best place to create?

By activating the implementation of our technology platform we will be able to increase our efforts and expand our bandwidth to engage and target thousands of LA artists.

By providing a platform for LA artists to start sol proprietorships and become a strong entrepreneur force, we will directly influence arts establishtments in LA and venture capitalist will be attracted to our technology and our market place of thriving LA artists.

Revolutionize Hollywood will position itself as a high growth start up and an incubator of fast growing LA creative companies.

During activation we will work closely in underserved communities including Watts, Willowbrook and Compton to begin to provide education on how to enter in the creative sector in LA. In addition we will curate minority and women owned creative firms to fuel economic growth amongst artist in these areas. This will result in healthy, equitable and creative communities and tackle the income inequality in LA.

We will connect LA creatives with other LA creatives, and LA creatives with LA industry professionals to help provide real opportunities for visibility for future jobs. We also will use this activation as a platform to bridge social gaps

With the new gig economy workforce, we feel education on entrepreneurship and mentorship specifically targeted for artists is essential to making LA a better place to create.

In order for creative professionals to stick around LA well after graduation, LA students must be given real life tools to manage expectations while in school. Our ArTrepreneur curriculum, will focus on developing a sustainable clear career path and will teach artist how to approach their careers with an entrepreneurial mindset so that they grow with structure, increase earning potential and sustain longevity in the creative sectors.

In addition we predict we will see an increase of patent applications, small business and sol propriertor firms opening.

How will your activation engage Angelenos to make LA the best place to create

Our activation will engage Angelenos to make LA the best place to CREATE by:

Publish on-line Artrepreneur classes to keep LA creatives current with industry trends and hands on training for the creative workforce

Enhancing our search engine optimization to increase visibility in the mainstream marketplace.

Launch website and online campaign for artist and corporate industry partners to attend high profile and local LA based concerts and events.

We will work with local DJs and Social Media Influencers to market our software

We will film and document the growth of select artists and feature LA artists vignettes on social media.

Please explain how you will define and measure success for your activation.​

Success will be to us: Increase of memberships, increase of mentors and professionals, filing of California based LLC’s and sol proprietors and sells of goods.

We will measure this through the combined usage of facebook analytics, survey monkey, testimonials, qualitative and quantitative data to track the project, active users and community supporters.

By capturing both performance based feedback and social media metrics our strategic analysis will help us gain a deep understanding of how our software impacts the livelihood of creative LA artists.

We will also track e-commerce sells, mentorship and internship hours.

In conclusion, the steps we use to measure our success and collaborations are as follows:

  • developing relevant evaluations to engage, reflect and track a wholistic LA artist lifestyle

  • Data Gathering Methods include

  • Interviews

  • Focus Groups

  • Direct Observations

  • Participant Surveys

  • Program Data Collection

  • External Data Collection

  • On line engagement

Where do you hope this activation or your organization will be in five years?

We hope in 5 years we will have a data base of 300,000 members. We hope we will have significant break out artists from the Watts and Compton Community. We hope that are platform will be a go to platform when global organizations are looking for creators.


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