The activation challenge is part of the greater LA2050 initiative. We’re working to move Los Angeles toward five goals.

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EVERYONE IN: Preventing 30,000 Angelenos from Becoming Homeless

United Way of Greater Los Angeles

Non-profit organization

“EVERYONE IN: Preventing Homelessness” will help 30,000 people avoid homelessness by creating affordable housing & helping Angelenos keep their homes



What does your organization do?

EVERYONE IN, powered by United Way, is a coalition that is keeping the focus on permanent solutions to homelessness.

Please describe the activation your organization seeks to launch.

We will activate 100,000 Angelenos to connect the dots between housing affordability and homelessness. We will empower participants to say “yes” to supportive housing for the most vulnerable people experiencing homelessness, preservation of existing housing so tenants facing eviction can stay in their homes, and creation of housing that is affordable. By activating 100,000 Angelenos this project will help tens of thousands of our neighbors stay housed and prevent homelessness before it occurs.

Which of the live metrics will your activation impact?​

  • Housing affordability
  • Rates of homelessness

Will your proposal impact any other LA2050 goal categories?

  • LA is the best place to LEARN
  • LA is the best place to CREATE
  • LA is the best place to PLAY
  • LA is the healthiest place to CONNECT

In what areas of Los Angeles will you be directly working?

  • County of Los Angeles

How will your activation mobilize Angelenos?

  • Advocate for policy
  • Digital organizing or activism
  • Trainings and/or in-person engagements
  • Create new tools or technologies for greater civic/political engagement
  • Increase participation in political processes
  • Influence individual behavior
  • Connect Angelenos with impactful volunteer opportunities
  • Increase donations to organizations and causes

Describe in greater detail how your activation will make LA the best place to live?

While we have proven we know how to end homelessness through permanent housing and services, we haven’t made a significant impact on the flow of people into homelessness. By some estimates, monthly in LA County more than 10,000 people fall into homelessness but less than 20% ends their homelessness.

We will activate 100,000 Angelenos to advance short-term prevention- the need to make sure vulnerable residents stay housed- and longer-term prevention that increases the supply of housing to make more housing affordable to low-income Angelenos. We will inform and mobilize residents to:

UNDERSTAND THAT OUR HOMELESSNESS CRISIS IS A HOUSING CRISIS. According to recent focus group research, most people don’t understand that the cost of housing is the number one driver of our homelessness crisis. People especially don’t understand that if we make housing more affordable, we can solve homelessness for most people. In fact, 2/3 of homeless people don’t need supportive housing, they just need housing they can afford. Lifting this issue up will be a core focus of this partnership.

SUPPORT TENANTS AT RISK OF EVICTION TO STAY IN THEIR CURRENT HOMES. Historically low vacancy rates have created an environment where landlords often force families out of their homes, by legal and illegal means, so they can rent to higher income tenants. Displaced families must quickly find replacement housing or risk becoming homeless. But without enough affordable housing, and with an eviction on their record, it is an uphill battle.

Inner City Law Center established a pilot program for keeping families in their homes. Lawyers help tenants resolve differences with landlords, and if necessary, fight evictions. In addition, short-term rent subsidies are available to keep tenants current on rent. Social workers help tenants resolve underlying issues that have placed them at risk. We will spread the word about these programs and advocate for doing more.

But the work these programs can do is limited by existing legal frameworks that make it too easy to put tenants on the street. We will activate Angelenos to support meaningful tenant rights reforms. For instance, more cities in LA County could pass rules for just-cause evictions, meaning families can only be evicted if they violate the lease.

SAY YES TO MORE HOMES AND BETTER RULES. Building more housing that is affordable is critical to helping people avoid homelessness. We will activate Angelenos to support new housing in their communities. Elected officials who decide whether to approve new homes are very attuned to input from local residents. People who turn out for hearings on these projects have traditionally been opposed to new housing, often when it’s for lower income and homeless people. Supportive messages and in-person testimony from residents who believe we need to address LA’s homelessness and housing crisis can make a huge difference in allowing more homes of all types to be permitted and built.

How will your activation engage Angelenos to make LA the best place to live

A core component of making L.A. the best place to live is having enough places for people to live. Our activation will target L.A. County residents who voted ‘yes’ for both Prop. HHH and Measure H, which is nearly 1.5 million people combined. More specifically, we will target:

Angelenos, especially renters, who typically haven’t taken part in the housing planning discussion and sympathetic homeowners, landlords and community leaders who can be visible supporters

Our three core strategies to activate 100,000 people are:

Digital Communication & Calls to Action

We will leverage high quality digital communications through the EVERYONE IN, Abundant Housing LA, and Inner City Law channels to educate people on the causes of homelessness and how we can prevent it by working together.

Community Based Pop Up Engagement Events

We will leverage community specific pop up events to include conversations around housing production (of all types) as well as renter protections. We expect to conduct at least 10 of these events over the grant period, with approximately 500 people at each event—or 5,000 total people.

Old Fashioned Community Organizing

EVERYONE IN has developed a robust community organizing strategy that will be driven and advocated by experienced organizers, volunteers, and a coalition of over 50 community based organizations throughout Los Angeles.

Please explain how you will define and measure success for your activation.​

In the context of activating 100,000 people towards this goal, we will measure:

Digital key performance indicators of our digital content (core strategy component):

  • Impressions, shares, clicks, likes

Human beings engaged

  • People who attend community pop ups

  • People who attend organizer trainings

  • People who attend community events or participate in

legislative activities

Jurisdictions targeted

  • Number of jurisdictions in LA County in which have we taken a digital or in person action

Policy ideas proposed or refined

  • tenants rights policy reforms

  • prevention programs

  • affordable housing development reforms

Short-Term Success Measure

30,000 people successfully prevented from experiencing homelessness by July 1, 2022.

Long-Term Success Measure

In 2015, the number of homeless individuals in Los Angeles County was 41,474. By 2050, our goal is to have fewer than 1,000 homeless individuals in LA.

Where do you hope this activation or your organization will be in five years?

In five years, we hope to see:

  • Significant reduction in the number of residents becoming homeless

  • Increase in the supply of supportive and affordable housing in LA County

  • A shift in community understanding of the role that housing affordability plays in our homelessness crisis

  • Meaningful increase in the number of Angelenos activated and mobilized on public policy issues related to housing and homelessness


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